AI-Generated Chocolate Experience Falls Flat While The Who's Tommy Shows Power of Tech to Elevate
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Willy's Chocolate Experience was an over-promised and under-delivered event that used AI to generate marketing materials but failed to deliver a quality experience.
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In contrast, The Who's Tommy musical used technology like projection mapping to enhance an already compelling story and deliver an emotional experience.
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Willy's used AI as a shortcut to market a product with no substance, while The Who's Tommy used technology to level up an already strong production.
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The lesson is that new technology like AI is best used to accelerate existing solid strategies, not as a strategy itself.
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Leaders should ask if they're using new tech because it's buzzworthy or because it actually enhances their offering.