Alibaba Trials New AI Tools to Help Merchants Market Products Faster Amid Fierce E-Commerce Rivalry
• Alibaba testing new generative AI tools for Taobao and Tmall merchants to help generate product content and graphics • Tools aim to help merchants market products more efficiently as e-commerce competition heats up in China • Tools can create customized text and images for products based on merchant input and requirements • Reflects wider tech arms race as e-commerce platforms invest in AI amid competition from rivals like JD.com and Pinduoduo • Merchants cautiously optimistic about potential but want assurance AI content will have same impact as human-generated