Posted 1/29/2024, 7:07:00 PM
Generative AI to have muted impact on tech ad revenue for now, but future disruption looms
- Generative AI's impact on Alphabet and Meta's ad business likely to be muted in Q4 results, though future potential remains
- Microsoft seen as early winner in generative AI race fueling cloud demand
- Political ad spending expected to jump 30% in 2024, benefiting Meta and Google
- Meta's AI tools earning $10B annualized, potential for more with paid ads in messaging apps
- Amazon launching Prime Video ads this week, could boost ad revenue growth by 5-10%