Posted 2/29/2024, 9:17:28 PM
Apple ends electric car project after 10 years of challenges
- Apple started developing an electric vehicle (codenamed "Project Titan") in 2014 to retain engineers who might otherwise leave for Tesla
- The project faced many challenges like high costs, inconsistent leadership and goals, and stiff competition
- Early on, Apple discussed acquiring Tesla but decided to build its own vehicle instead
- Titan went through major design changes, from a normal EV to a steering wheel-less car controlled by Siri
- This week Apple canceled Project Titan after 10 years, though some related technologies will live on in other products