Amazon takes 'long-term approach' to generative AI, CEO says

Amazon CEO Andy Jassy says the company is taking a long-term, building block approach to generative AI rather than rushing to compete with the latest public offerings

Jassy calls these building blocks "primitives," laying the groundwork over time rather than reacting to each new AI product launch

Amazon launched business-focused AI tools like Amazon Bedrock and Q in 2022, plus enhanced its Sagemaker platform, rather than a chatbot like ChatGPT

Jassy says most generative AI applications will ultimately be built by other companies using Amazon's developer tools and infrastructure

Jassy touts "significant traction" for Amazon's early generative AI efforts but needs to convince investors this strategy is the right one long-term