Amazon, Friction, and the FTC

The article discusses the recent lawsuit filed by the Federal Trade Commission (FTC) against Amazon. The FTC alleges that Amazon enrolled consumers into Amazon Prime without their consent and made it difficult for them to cancel their subscriptions. The FTC claims that Amazon used manipulative user-interface designs known as "dark patterns" to trick consumers into signing up for Prime and made the cancellation process complex and confusing. The article argues that while there may be validity to the FTC's complaints, the overall value proposition of Prime seems positive for consumers. It also highlights the trade-offs involved in the removal of friction in e-commerce and questions the FTC's approach to regulating big tech companies.