Amazon Launches New AI Tool to Help Advertisers Easily Create Visually Appealing Ads

Amazon launched a new generative AI tool to help advertisers easily create compelling ad images.

The tool generates lifestyle images with products in real-life contexts, which can boost ad CTR by 40%.

It aims to simplify ad creative process, as 75% of advertisers struggle with making visually appealing ads.

The tool is designed to be user-friendly and accessible to advertisers of all sizes.

It follows Amazon's other AI features like generating descriptions and review summaries.