Amazon Rolls Out AI Shopping Assistant Rufus to Offer Personalized Recommendations
• Amazon launching AI shopping assistant called Rufus to help customers make better decisions • Rufus will pull data from Amazon and the web to personalize shopping experiences • Rufus aims to guide customers on what to look for when shopping different categories • Can ask for product recommendations based on age, season, specific activity • Launching in beta on mobile app, rolling out to all US customers over next few weeks