Amazon now offers Fresh grocery delivery to non-Prime members in select US cities
Amazon expands its Fresh grocery delivery service to non-Prime members in select U.S. cities.
Key points:
- Amazon Fresh grocery delivery was previously only available to Prime members.
- Non-Prime members in a dozen cities can now order groceries online from Amazon Fresh stores and warehouses.
- Non-Prime members will have to pay delivery fees based on order value ($13.95 for orders under $50, $10.95 for orders between $50 and $100, $7.95 for orders over $100).
- Amazon plans to launch the service nationwide by the end of the year and include products from Whole Foods and other grocery stores.
- Amazon is unifying its e-commerce supermarket offerings into one online cart, allowing customers to order from Whole Foods, Amazon Fresh, and Amazon.com in a single order.
- Amazon is introducing revamped Fresh stores in Chicago with an expanded product selection and in-store Krispy Kreme stores.
- Earlier this year, Amazon started charging delivery fees for Fresh grocery orders under $150 for Prime members.
- Amazon operates Fresh grocery stores and Go convenience stores across the U.S. and acquired Whole Foods in 2017.