Amazon Stock Rises Ahead of Earnings As Analysts See Growth Opportunities Despite Recent Struggles

Amazon stock rose ahead of earnings next week as analysts are increasingly bullish. Oppenheimer called it a top pick with opportunities in advertising and e-commerce margins.

D.A. Davidson reiterated a buy rating with a $150 price target, citing encouraging signs like robust holiday hiring plans.

Wedbush reiterated an outperform rating and $180 target, seeing accelerating AWS growth against easing comps.

Analysts have been cautious on potential cloud slowdown. UBS lowered its target slightly, citing short-term cloud revenue headwinds.

Amazon stock has struggled recently but earnings next week could answer concerns about cloud and competition. Analysts expect a big jump in earnings and 11% sales growth.