Amazon Rolls Out New Visual Search Features to Take on Google and Pinterest
-
Amazon introduced new search features like multimodal search with text and images, expanded AR search, and a "Find-on-Amazon" tool to find visually similar products.
-
The new features allow searching via photos from anywhere, not just Amazon, taking on Google and Pinterest.
-
Other additions include sales trend data next to listings and an improved way to re-find previously purchased items.
-
The updates could shift more product searches directly to Amazon rather than other sites like Google.
-
The changes represent a bigger push into enhanced search capabilities for Amazon beyond just keywords and barcode scanning.