Amazon, Walmart, Target Launch Paid Memberships With Perks to Woo Loyal Shoppers
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Amazon Prime offers free and fast shipping, streaming content, discounts, and other benefits for $139 per year or $14.99 per month.
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Walmart+ provides free next-day, 2-day, and standard shipping, discounts on gas, Scan & Go checkout, access to Paramount+, and more for $98 per year or $12.95 per month.
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Target Circle 360, launching in April, will offer free same-day delivery from Target and partners, free 2-day shipping, 30 extra days for returns, and Target Circle loyalty perks for $49 per year after promotions.
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Over 100 million people already use Target's free loyalty program Target Circle, which will integrate with the new Target Circle 360 membership.
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Major retailers like Amazon, Walmart, and now Target are offering paid memberships with unique benefits to draw loyal customers.