Amazon Kicks Off Prime Day Rivalry as Retailers Launch Competing October Sales

Amazon's Prime Big Deal Days event is happening October 10-11, competing with sales from other retailers.

Major retailers like Walmart, Target, Best Buy, Home Depot, and more are holding sales before, during, and after Prime Day.

Walmart's holiday savings event starts before Prime Day on October 9 and extends a day longer through October 12.

Retailers are offering deals on categories like tech, home goods, apparel, toys, and more.

Other notable sales include Wayfair's charity event donating $1 million, and JCPenney's Friends & Family sale through October 8.