AMD Bets on More Affordable AI Chips to Compete with Nvidia, Even as It Trails in High-End Market
• AMD is positioning itself to compete in the growing AI chip market with lower cost offerings, though its products are less powerful than rivals like Nvidia.
• AMD is expecting to launch new Zen 5 CPUs later this year, with hints of progress from recent firmware updates to support the new chips.
• AMD aims to outperform in the expanding AI chip market, though it currently lags behind competitor Nvidia in very high-end offerings.
• AMD is shifting focus to optimize products like its new MI300x chip for complex AI tasks as enterprise adoption of AI accelerates.
• AMD CEO Lisa Su expects the company's AI chips to generate $3.5 billion in sales in 2024 as part of the fast-growing market projected to be worth billions.