Shein's Meteoritic Rise: How the Chinese Fast Fashion Giant Won Over Gen Z While Sparking Controversy
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Shein sells incredibly cheap clothes, with items often $5-$30. The clothes are mostly made in China and shipped directly to shoppers.
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Shein produces new styles in huge volumes, sometimes thousands per day, using an "on demand" model to respond rapidly to trends.
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Shein has faced many controversies alleged design theft, labor abuses, environmental impact, import tax avoidance. It is trying to improve its reputation.
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Shein's growth has been explosive, especially among Gen Z. It could soon surpass fast fashion giants Zara and H&M in sales.
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Critics say Shein relies on poor quality and labor exploitation to achieve low prices. Some shoppers are now moving away from Shein due to sustainability concerns.