Posted 11/29/2023, 4:01:00 AM
Holiday Shoppers Seeking Deals and Discounts Amid Economic Uncertainty
- Holiday sales expected to increase 3-4% compared to last year, but shoppers are looking for better deals due to economic uncertainty
- Holiday shopping season started earlier this year and will last longer than in 2022
- 74% of shoppers plan to shop over Thanksgiving weekend
- 80% of shoppers planning to wait for better deals or cheaper options when buying gifts
- Gen Z least likely of any age group to splurge on holiday gifts this year