New Union Tactics Catch Employers Off Guard

Employers like UPS, Hollywood studios, and Detroit automakers appear to have underestimated unions' new tactics and resolve. New union leaders seem to have more leverage.

Management often acts from an outdated template of having control in negotiations. They need to shift expectations.

Union leaders are more assertive, rallying members and the public. Employers seem unprepared for this direction.

Public opinion favors unions over big business. Unions keep members focused on shared goals.

Workers believe they have little to lose from striking amid economic shifts. Employers underestimate their determination.