AI Transforms Marketing with Hyper-Personalization, But Risks Consumer Trust If Overpromising

AI is having a major impact on marketing by improving segmentation, consumer insights, and new product development.

AI tools can now provide personalized and hyper-targeted messaging to consumers based on their specific interests and beliefs.

Political campaigns can use AI to have more personalized, one-on-one conversations with voters about the issues they care about.

AI enables marketers to deliver highly customized messages, but risks growing consumer skepticism if promises aren't kept.

Trust is essential in brand-consumer relationships, so marketers must ensure AI-driven experiences live up to what's promised.