Alfa Romeo Renames New Crossover 'Junior' After Milan Name Controversy
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An Italian minister suggested the Alfa Romeo Milano name was illegal since the crossover will be built in Poland, not Milan.
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Alfa Romeo has decided to rename the Milano as the Alfa Romeo Junior to avoid controversy.
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Alfa Romeo jokingly thanked the Italian government for the free publicity from the name debate.
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Alfa Romeo's CEO said the Junior name links to the brand's history and has been popular with the public.
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The attention around the new crossover caused Alfa Romeo's website to crash for a couple hours due to high traffic.