Ulta's Product Diversity, Store Experience and Loyalty Program Set it Apart in Beauty Retail

Ulta carries both prestige and drugstore brands, giving it product diversity.

Some Ulta stores have spas, making them more appealing.

Ulta stores are less intimidating than rival Sephora.

Ulta's loyalty program is extremely compelling compared to rivals.

Beauty products are not as discretionary for Ulta's core customer base as some may think.