Adobe Bets Big on AI to Boost Creativity and Efficiency, But Impact on Creatives Remains Uncertain

Adobe is fully embracing AI tools like Firefly across Creative Cloud to automate repetitive tasks.

New AI capabilities like text-to-image worry some creatives about being replaced, but Adobe sees it as enhancing creativity.

Adobe believes AI will help meet the growing demand for visual content and make pros more efficient.

Adobe argues text-to-image features still require skill to edit and refine, and digital art and traditional art co-exist.

Adobe aims to implement AI with empathy, e.g. covering legal bills if AI infringes, but impact on creatives is still unknown.