Posted 3/4/2024, 4:34:00 PM
HBO Max Cracking Down on Password Sharing, Expanding to New Markets As Parent Company Seeks Profits
- HBO Max will start cracking down on password sharing later this year, with a full rollout by 2025
- This comes after similar moves by Netflix, Disney+, and Hulu to limit password sharing
- HBO Max plans to expand into new markets like France, Latin America, and Australia in the next 18 months
- The password sharing crackdown will prevent sharing with people outside a household by requiring login from the home Wi-Fi periodically
- Warner Bros. Discovery is implementing these changes as it works to make HBO Max a profitable streaming service