Sensor Tower Acquires Rival App Analytics Firm Data.ai in Surprise Deal
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Sensor Tower acquired rival app analytics firm Data.ai to consolidate and dominate the mobile intelligence industry. The services will remain separate for now.
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The acquisition comes as a surprise since Data.ai had raised over 3x more funding than Sensor Tower.
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Data.ai previously settled fraud charges with the SEC for $10M related to deceptive data collection practices.
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Both companies have faced controversies related to their data collection methods.
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The deal combines two major players提供intelligence on mobile apps despite operating system changes making data collection harder.