App Store users are downrating Twitter’s rebranding to X with 1-star reviews

Mixed reactions to Twitter's rebranding to X and surge in negative reviews on the U.S. App Store.

Key points:

1. Nearly 78% of U.S. iOS reviews for the newly renamed X app have been 1-star reviews since the rebranding, compared to 50% in the previous two weeks.
2. Users expressed frustration with the new logo and name, demanding the return of the Twitter bird.
3. Despite the negative reviews, X's worldwide installs grew 20% week-over-week after the rebranding, with a 3-4% increase in weekly user growth.
4. Time spent per user fell 7% and daily sessions per user fell 6% following the renaming of the app to X.
5. The rebranding was an attempt to transform Twitter into Elon Musk's vision of an "everything app," but it remains to be seen if X can thrive after losing the trust and goodwill of some longtime Twitter users.