Posted 2/13/2024, 7:45:00 PM
EU Spares iMessage from Gatekeeper Rules, But Move Signals Declining Exclusivity
- European Commission decided not to regulate iMessage as a "gatekeeper service" like other big tech services
- Apple welcomed the decision, while services like Google Search, WhatsApp, and TikTok were labeled gatekeepers
- Apple recently announced adding RCS compatibility to iPhones, allowing better messaging between iOS and Android
- EU said iMessage doesn't qualify as its not a critical gateway between businesses and consumers
- The decision signals iMessage blue bubbles have lost some former importance/exclusivity they once had