Posted 3/12/2024, 12:00:00 PM
Apple Opens Up App Store in EU to Allow Alternative Stores and Direct Downloads
- Apple enabling alternative app stores in EU to offer catalogs of other developers' apps as well as their own
- Developers can now choose how to design in-app promotions, discounts, and deals without using Apple's templates
- Developers will soon be able to distribute apps directly from websites if they meet certain criteria like 2+ years in Developer Program
- Web-distributed apps must meet notarization requirements and can only be installed from registered domains
- Changes are part of Apple's Digital Markets Act compliance plan and only apply within the European Union