Apple Testing Internal AI Tools to Improve Customer Support as it Pursues Ambitious AI Plans
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Apple support staff are testing an internal AI tool called "Apple Ask" to help answer customer questions. It's similar to ChatGPT and searches Apple's knowledge base to generate responses.
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Advisors are encouraged to try Apple Ask before other methods when answering complex questions. They can rate the answers as helpful/unhelpful and ask up to 5 follow-ups.
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Apple is testing a separate internal generative AI chatbot called "AppleGPT" as part of its ambitious AI plans.
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A next-gen Siri with chatbot capabilities is expected to launch with iOS 18, announced at WWDC. It relates to Apple's increased focus on deep learning.
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Research papers show Apple aims not just to catch up to ChatGPT but overtake it, using on-device processing and text instructions for editing photos/video.