Posted 3/18/2024, 1:30:00 PM
Apple in Talks to Bring Google's AI into iPhones to Boost Siri
- Apple is reportedly in talks with Google to build Google's Gemini AI into iOS to power Siri and other iPhone features
- This comes as Apple has struggled to build its own competitive AI capabilities compared to Google and OpenAI
- Using Gemini would give Google huge exposure to iPhone's 2 billion users and an advantage over AI rivals
- The report suggests Apple lacks its own powerful AI innovations, despite promises of major announcements
- Any deal faces scrutiny given existing partnerships and antitrust attention on Google and Apple's dominance