Apple's Secret Electric Car Project Shut Down After Over a Decade of Work
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Apple worked on an electric vehicle project for over a decade but it was recently canceled due to challenges like high costs and technical difficulties.
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Prototypes included a flower-power inspired minivan design codenamed "Bread Loaf" with features like a big screen and reclining seats.
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Apple considered buying or partnering with automakers like Tesla, Mercedes-Benz, and BMW but talks ultimately fell through.
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Reasons for failure include indecision by leadership, punishing economics of the auto industry, and technical challenges with self-driving capabilities.
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Steve Jobs originally proposed the idea of Apple building a car, and some Apple employees toured Jay Leno's car collection early on.