Apple is set to unveil its latest generation of products, including the iPhone 15 series, Apple Watch Series 9, and more, at its Wonderlust event on September 12, 2023.
Apple is expected to announce new iPhones and Apple Watches at their upcoming event, but they may face challenges in convincing people to upgrade due to a slowdown in the smartphone market and the option of a cheaper battery replacement.
Apple is expected to unveil four new iPhones, including the high-end iPhone 15 Pro and Pro Max, at its upcoming fall event, which will also feature new Apple Watch models and a shift from Lightning ports to USB-C in response to EU regulations.
Apple is rumored to release the Apple Watch 9 and Apple Watch Ultra 2 with various sensor and component upgrades, including an improved heart rate sensor and an upgraded U2 ultra-wideband chip for more precise location tracking.
Apple has unveiled the Apple Watch Series 9 and Apple Watch Ultra 2, as well as the iPhone 15, iPhone 15 Pro, and iPhone 15 Pro Max, all featuring advanced features, improved performance, and new designs, with prices starting at $399 for the Apple Watch Series 9 and $799 for the iPhones. Additionally, the iPhone and AirPods will now have USB-C connectors, and iCloud+ will offer new storage options, while iOS 17 will be released as a free software update on September 18.
Summary: Apple's announcement of the iPhone 15 and Apple Watch Series 9 raises questions about the value of current devices, with trade-in options varying between Apple and reputable trade-in sites like Back Market.
Customers in New Zealand and Australia who pre-ordered the iPhone 15, iPhone 15 Pro, Apple Watch Series 9, Apple Watch Ultra 2, or AirPods Pro are starting to receive their devices, and are sharing photos and first impressions on social media.
Apple is rumored to be bringing microLED display technology to the Apple Watch Ultra, with the display expected to launch in either 2025 or 2026, and plans to eventually incorporate the technology into other products such as iPhones, iPads, and Macs to reduce reliance on Samsung.
Apple CEO Tim Cook has defended the company's practice of releasing a new iPhone every year, emphasizing the value of constant reinvention, and hinted at what future iPhones might look like, including the goal of carbon neutrality within 20 to 30 years. Additionally, Cook addressed allegations of "greenwashing" and highlighted Apple's commitment to sustainability and reducing environmental impact.
Apple CEO Tim Cook visited China amidst reports of declining iPhone 15 sales, leading to concerns about Apple's performance in the country.
