Apple Explored Partnership with Microsoft to Replace Google Search on iOS in 2018
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Apple considered buying Bing or making a multibillion dollar investment with Microsoft in 2018 to potentially replace Google search in some Apple products.
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Apple's head of AI John Giannandrea testified Apple deliberated using Bing for Siri and Spotlight instead of Google.
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Microsoft proposed a joint venture where Apple would provide resources to improve Bing, like expanding it internationally.
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Giannandrea was skeptical of Bing's capabilities compared to Google but said Apple hadn't ruled out building its own general search engine.
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Apple continues investing in web crawling to power language models, showing ongoing interest in search technology.
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