Google and Apple in Talks to Bring Advanced AI to iPhones, But Deal Faces Antitrust Hurdles
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Google and Apple are reportedly in talks for Apple to use Google's Gemini AI model in iPhones, which could help both companies compete with Microsoft in AI.
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Teaming up with Google gives Apple access to a powerful AI system without having to rush its own imperfect AI technology to market.
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If a deal happens, it could boost valuations of both Google and Apple stock as investors see big potential in AI technology.
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However, any partnership would likely draw antitrust scrutiny similar to past collaborations between the tech giants.
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Analysts currently rate both Google and Apple stock as buys, with upside price targets of 12-16% each.