Apple Ramps Up AI Efforts Internally But No Consumer Launch Until 2024 to Counter Rivals' Advancements

Apple is working on internal AI projects like "Apple GPT" and a framework called Ajax, though there is no clear consumer product strategy yet.

Apple's AI chief John Giannandrea has ramped up work on conversational AI and large language models. Apple is spending millions per day on research.

Apple has banned employees from using public AI tools like ChatGPT due to confidentiality concerns.

Apple aims to eventually enhance Siri with AI, though Siri's architecture poses challenges.

Analysts speculate Apple could launch its first consumer AI features in 2024 with iOS 18, to compete with ChatGPT and tools from Google, Amazon, Meta, and Microsoft.