Apple Bets on AI to Drive Future Growth Amid Antitrust Concerns
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Apple plans to announce new generative AI capabilities for Siri and its own ChatGPT rival at WWDC in June. It sees AI as a way to monetize its installed base.
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Its first new hardware since 2015, the $3,499 Apple Vision Pro mixed reality headset, launches in February. But analysts see it as expensive and niche, more of a stepping stone to eventual smartglasses.
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The iPhone 16 launches in September and may be an edge AI device with an advanced Siri assistant. But some see it as a minor upgrade amid slowing iPhone growth.
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Apple faces increased antitrust scrutiny in 2024 from the DOJ over App Store policies and demands from the EU to improve app store competition.
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Other potential 2024 product launches OLED screen iPads, Apple Watch that detects sleep apnea, AirPods that double as hearing aids.