Apple Secretly Spending Billions to Build Its Own AI to Rival Microsoft, Google

Apple is reportedly spending billions per year on secret generative AI development to compete with Microsoft and others.

Apple hopes to build its own "Apple GPT" system to integrate into products like Siri and Xcode.

Some at Apple feel the company has fallen behind rivals like Microsoft in the AI space.

Apple has a history of taking time to perfect products before release, but faces pressure as AI explodes.

Apple has spent years and billions on autonomous driving technology that has yet to materialize publicly.