Generative AI Set to Explode in Enterprises in 2024; Apple Lags Behind Rivals
• Generative AI adoption is exploding in 2023, driven by tech giants like Microsoft and Alphabet rolling out new generative AI capabilities.
• Analyst Bob O'Donnell expects "an explosion" of generative AI capabilities for enterprise use cases in 2024 as more productivity tools incorporate the technology.
• Apple is seen as behind the competition when it comes to generative AI, without a strong enterprise productivity suite.
• O'Donnell expects Apple to make generative AI announcements, potentially in 2H 2024, but sees them lagging Microsoft, Google, Amazon in enterprise AI impact.
• The big generative AI impact in 2024 will likely be in the enterprise first, with more gradual consumer impact.