Apple Launches Sports App to Track Scores and Stats for Major Leagues
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Apple launched a new Sports app for iPhone to track scores, stats for major sports leagues like NBA, NHL, Premier League, etc. More leagues to be added later.
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The free app allows users to customize scoreboards to follow favorite teams and includes play-by-play info, stats, lineups, and betting odds.
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Apple can upsell subscriptions via the app, like the $14.99/month MLS Season Pass on Apple TV. Sports help Apple grow services revenue.
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The app syncs user's sports interests across Apple News and Apple TV to personalize experiences. Data may also be used for ads.
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The Sports app launched alongside the 2023 MLS season opening, Apple TV+ subscribers can add MLS Season Pass at a discounted $12.99/month.