Apple Launches iPhone 15 Upgrade Website Comparing Older Models, Touting Improved Features and Payment Plans
• Apple outlines 'Reasons to Upgrade' iPhones on new website, allowing customers to compare older models to iPhone 15 lineup • Site highlights differences in display, design, sizing, connectivity, GPU, storage, camera quality, 5G, and more between models • Apple advertises Apple Card monthly installments and carrier deals to lower upgrade costs • Apple seeks to convince customers to regularly upgrade iPhones to maintain sales momentum • Much of US smartphone market is saturated; upgraders are an important segment