Apple Issues Memo to Retail Teams on Handling Complaints About Scratch-Prone FineWoven Cases

Apple sends memo to retail teams on handling FineWoven case complaints
Memo acknowledges durability concerns and provides guidance on explaining the material
Employees told to highlight "luxurious microtwill" and claim scratches may diminish over time
MagSafe accessories leave imprints but this is "similar to leather"
Provides instructions on gently cleaning FineWoven cases with a damp lint-free cloth

9to5mac.com

Relevant topic timeline:

9/21/2023

Apple's New FineWoven iPhone Cases Receive Poor Reviews from Early Adopters

Despite claims of being more environmentally friendly, Apple's new "FineWoven" range of iPhone cases and accessories made with a microtwill fabric have received negative feedback from customers, who criticize the quality and feel of the products.

9/22/2023

Apple Leather Case Quickly Shows Wear and Tear in Everyday Use

The FineWoven case for the iPhone 15 Pro Max has been criticized for its susceptibility to stains and scuffs, as well as its high price, raising concerns about its long-term durability.

9/22/2023

Apple Unveils iPhone 15 Lineup with New Features Like USB-C and Dynamic Island, But Early Reviews Criticize New FineWoven Material

Apple's FineWoven accessories have received negative reviews for their quality and durability, while the iPhone 15 and iPhone 15 Pro introduce several new features that may entice users to upgrade.

9/29/2023

Apple Surveys iPhone 15 Buyers for Feedback on Camera, Features and Desired Improvements

Apple has sent out a survey to early adopters of the iPhone 15, asking for feedback on the new devices and what users would add or change about them.