Apple to Acquire AI Startup Brighter to Boost Privacy in Photos and Maps
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Apple plans to acquire Brighter AI, a German AI startup specializing in anonymizing face and license plate data.
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Brighter AI's technology can alter images so subjects remain unrecognizable while retaining their natural look.
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Apple aims to use Brighter AI's tech to enhance privacy features for Apple Vision Pro by minimizing identifiable info in public photos/videos.
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Apple already uses blurring for faces and license plates in Apple Maps imagery to protect privacy.
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Acquiring Brighter AI reflects Apple's values around effectively protecting personal data while maintaining image quality.