Posted 3/11/2024, 4:43:00 PM
Apple Bolsters Ad Team to Prepare Cheaper, Ad-Supported Apple TV+ Tier
- Apple hiring more advertising executives like Joseph Cady from NBCUniversal to ramp up ad-supported Apple TV+ tier
- New hires have experience at NBCUniversal, DirecTV, Peacock, FanDuel
- Ad-supported tiers common for streaming services now, like Netflix's cheaper $6.99/month option
- Apple recently increased Apple TV+ price to $9.99/month; ad tier could lower entry cost
- Apple exec Todd Teresi leads advertising business expanding into Apple TV+, MLS, baseball