Apple and Meta Clash Over New 30% Fee for Boosted Posts on iOS Apps
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Apple clarified that social media apps must use in-app purchases for boosted posts, taking a 30% cut. Meta will now charge advertisers a 30% fee for iOS boosted posts to offset Apple's cut.
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Meta said advertisers can avoid the 30% fee by purchasing boosts on the web instead of in the iOS apps. Meta said this change hurts small businesses relying on boosted posts.
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In response, Apple said apps have always had to use in-app purchases for digital goods and services like boosted posts, noting many apps do this successfully.
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Apple said the Meta Ads Manager app can be used to buy ads without paying Apple's commission.
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Apple said its general approach is to work with developers to bring noncompliant apps into compliance rather than punish them immediately.