Posted 2/5/2024, 1:00:00 PM
Apple Executives Bullish on Augmented Reality Headset for Enterprise Use Cases, Citing Strong Pre-Order Demand
- Apple executives optimistic about Vision Pro headset for businesses, see "great opportunity"
- Companies like Walmart, Nike, Vanguard using Vision Pro for spatial computing experiences
- Over 600 apps and games already developed for Vision Pro's augmented reality features
- Cook cited design collaboration, field service, command center uses cases among businesses
- Apple fielded over 200,000 Vision Pro pre-orders ahead of official launch on Feb. 2