Posted 8/4/2023, 12:11:36 AM
Apple Services Salvage a Blah Quarter
- Apple's total revenue dropped for the third consecutive quarter, shrinking 1% year over year.
- iPhone, Mac, and iPad sales all saw declines of 2%, 7%, and 20% respectively.
- However, Apple's services business, which includes the App Store and subscription services, grew 8% to its highest level ever.
- Services accounted for over one fourth of Apple's revenue in the quarter, the highest proportion since at least 2020.
- The growth in services is good news for Apple's bottom line, as the gross profit margin from services is nearly double that from hardware products.