Posted 2/29/2024, 1:13:55 AM
Apple Ends Over 10-Year, $10 Billion Effort to Build Its Own Car
- Apple spent over $10 billion over 10 years on research and development for the Apple Car before canceling it
- Thousands of engineers and car experts worked on the project, which some saw as destined to fail
- Apple CEO Tim Cook approved the ambitious project but it faced issues like high costs and stiff competition
- The project cycled through 4 different leaders and was repeatedly scaled up and down over the decade
- Ultimately Apple failed to develop the software and algorithms needed for key autonomous driving capabilities