Posted 2/21/2024, 2:00:00 PM
Apple Launches Free Sports App with Live Scores, Stats to Boost Apple TV Streaming
- Apple launched a free sports app, Apple Sports, providing real-time scores, stats, and info to drive views on Apple TV sports streaming
- Apple Sports syncs with the Apple TV app and Apple News to track users' favorite teams; includes "Watch on Apple TV" buttons
- Apple Sports currently covers MLS, NBA, NCAA, NHL, and several international soccer leagues, with more to come
- The app shows scores, stats, play-by-play, betting odds, lineups, and can display live scores on iPhone lock screen
- Apple Sports aims to boost sign-ups for MLS streaming package on Apple TV, part of a 10-year worldwide deal