Apple May Make Bigger AI Moves Later This Year to Enhance iPhone
• Apple has not fully embraced AI yet but may make moves in that direction later this year, possibly enhancing iPhone's camera, transcription, Siri, and more.
• Defining an "AI phone" is tricky; Google and Samsung market phones as AI-powered but changes seem incremental.
• Apple could focus on improving AI features aligned with existing products like photos, messaging, and ease of use across its ecosystem.
• Important questions Will AI trigger an iPhone upgrade cycle? How much will be exclusive to iPhone 16 vs available more broadly?
• Analyst has a Neutral rating on Apple stock with $195 price target, seeing 6% upside over the coming months.