Apple loosens App Store restrictions for developers in Europe to comply with EU regulations
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In response to EU regulations, Apple is allowing more flexibility for developers to distribute iPhone apps, including through third-party marketplaces and direct website downloads.
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Marketplaces can now offer apps from just one developer if they choose. Previously they had to allow submissions from multiple developers.
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Developers can now choose their own design for promotions and transactions for digital goods, rather than using Apple's templates.
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A new "Web Distribution" update coming this spring will let developers directly distribute iOS apps to EU users from their own websites.
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Since allowing other browser options in iOS 17.4, alternate browsers like Brave have seen a spike in iPhone installs in the EU.