Apple Ends Ambitious Self-Driving Car Project After Years of Work and Billions Spent
• Apple tried to partner with Mercedes-Benz, Ford, and Tesla to build an Apple Car, but talks fell through.
• The idea of an Apple Car originated with Steve Jobs years ago.
• Apple's car prototype was very ambitious, targeting full self-driving capabilities.
• There was frustration over lack of progress and direction within Apple's car project team.
• After nearly a decade of work and $1 billion in spending per year, Apple finally canceled its car project earlier this year.