Apple commits to UK AI investment and hiring despite tech layoffs elsewhere
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Apple CEO Tim Cook says the company will hire more AI staff in the UK and increase investment. This comes as big tech firms make widespread redundancies.
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Cook reaffirmed Apple is researching generative AI like ChatGPT. He says AI already powers iPhone features like predictive text.
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Apple is now spending millions per day on conversational AI research for a "Apple GPT" chatbot.
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The hiring contrasts with layoffs elsewhere. Epic Games is cutting over 800 jobs.
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Cook visiting UK, met with Prince and Princess of Wales. Trip follows Europe visits. Yesterday he visited a school and new Apple Store.